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The new EPIC CINEMA Picture Style was developed analyzing and replicating the Kodak Ektachrome colorimetry, and combined with a digital look and feel of high end digital cameras. – Analog like colors on high saturated areas – Vivid colors on low saturated areas, no greyish or monochromatic cast – Keeps details on shadows and highlights while remaining quite contrasted. – Best latitude ever, but with a nice contrasty image In culture, courage is regularly mentioned as the attribute we want to see in central characters. The new EPIC CINEMA Picture Style will be available soon. – Vivid colors on low saturated areas, no greyish or monochromatic cast – Analog like colors on high saturated areas – Very sharp image, – Ektachrome colorimetry – Doesn’t need color grading – Best usage of the 8 bit codec The new EPIC Picture Style was developed analyzing and replicating the Kodak Ektachrome colorimetry, and combined with a digital look and feel of high end digital Keeps details on shadows and highlights while remaining quite contrasted. Features claimed in the new picture profile: – Best latitude ever, but with a nice contrasty image. The new EPIC CINEMA Picture Style for Canon cameras will be available soon, so says John Hope. UPDATE: RED has sent a cease and desist to the makers of the new Canon EOS Camera Picture Style claiming rights to the use of EPIC, so mark that in your diary, MySpace page, chalkboard, or wherever that the new epic picture style is CINEMA.